Modern restaurant systems
By owners. For owners.
HighTop gives you ordering on your own website, delivery, rewards, marketing and reporting in one package. Your dashboard shows how many guests came, what each campaign earned and exactly what you pay. No add-ons. No guessing.
What's included
One integrated system
Connect your FOH, BOH, and digital ordering channels and place your brand on it. One product for one price that runs your entire operation.
Ordering
Your website, with ordering built in.
A website that looks like your restaurant, with pickup and delivery ordering placed directly on it. Guests order under your name, with your logo and colors from the menu to the receipt. For delivery, we quote and book Uber Direct couriers and show your guest the status of their order.
What you get
Orders come in under your brand, at your prices, with delivery fulfilled by Uber Direct. 0% commission deliveries, the guest only pays the delivery fee.
What's included
- Branded restaurant website
- Pickup and delivery on your own site
- Your logo and colors
- Card payments, Apple Pay, and Google Pay
- Tips and promo codes
- Courier booking and live order status
Rewards
Reasons to come back.
Guests earn points on every order and sign in to see them. You control the promo codes.
What you get
Regulars who order from you first.
What's included
- Rewards points
- Guest sign-in
- Promo codes
Marketing
Campaigns you approve.
Automated upsells suggest items that go well with what a guest is ordering, to help raise your average ticket size. Text campaigns show you the exact message and who gets it, and nothing sends until you approve it.
What you get
Bigger orders without extra work, and you see what each campaign earned so you keep what works.
What's included
- Automated upsells in the cart
- Higher average ticket sizes
- Text campaigns
- Exact message preview
- Revenue per campaign
Reporting
Your numbers, every day.
Your dashboard shows sales, orders, top-selling items, campaign results and a daily report with every fee itemized.
What you get
You know what you made, what you paid, and what worked.
What's included
- Sales and guests
- Itemized fees
- Tips, taxes and payout
- Refunds
Integrations
Connected to how you already work.
Orders sync directly to your current POS and print on your kitchen printers, so nothing gets re-typed. Set your hours, close early, or mark an item sold out in a tap, and it stays in sync.
What you get
No re-typing, and no orders for food you ran out of.
What's included
- Orders sync directly to your current POS
- Orders print on your kitchen printers
- Hours sync, including closures
- Sold-out items stay in sync
Built to show results
We don't just fix problems. We show you what they're worth.
A system is only worth paying for if you can see it working. Every part of HighTop reports back to your dashboard in plain numbers.
Guests
Rewards members, new members this month and orders per day.
Sales
Net sales, average order and order count by day, week and month.
Campaigns
For every campaign: texts sent, orders it brought in and revenue it earned.
What sells
Your top-selling items, ranked.
What you keep
Net sales, tips, taxes and your estimated payout, in one daily report.
Every fee
HighTop, card processing and courier fees, itemized on every order.
If a campaign earns money, you'll see it. If it doesn't, you'll see that too, and you can stop paying for it.
Where the savings come from
Keep the apps. Keep your regulars.
Delivery apps typically take 20–35% of each order, most often around 30%. They're good at one thing: putting you in front of new guests. Keep them for that.
They aren't built to be where your regulars order every week. At that cost, the more you sell, the more you pay. When a regular orders from your own site, that commission doesn't apply.
Example
$10,000 a month on delivery apps at 30%. Move a quarter of those guests to direct ordering.
| Sales moved to direct | $2,500 |
| Commission you keep, about | $750 a month |
An estimate, not a guarantee. Enter your own numbers in the calculator.
Your name on everything
Guests remember who they ordered from.
Most chargebacks start with "I don't recognize this charge." When ordering runs through someone else's page, the order doesn't feel like yours.
With HighTop, guests order on a page that looks like your restaurant. They know who to call when something goes wrong, and they come back to you directly. Their orders build your guest list, not someone else's.
You stay in charge
Nothing goes out without your yes.
Your merchant account
Payments go to the account in your name.
Your approval
Every campaign shows the exact message and audience. It sends only after you approve it.
Your refunds
Refund any order, partial or full, from your dashboard.
How it works
Three steps to your first order.
Demo
A short demo
We look at how you run today: menu, hours, POS and delivery.
Setup
We set you up
Menu loaded, pages branded, payments and your POS or printer connected, and a test order placed with you.
Results
You see results
Share your link. Watch guests, sales and campaign results on your dashboard from the first week.
About HighTop
It was never supposed to be this hard.
In a restaurant family, fees and add-ons are a daily conversation. We got tired of buying pieces that didn't fit together and never told us what they earned.
So we built the system we wanted for our own restaurants: all of it in one place, with the numbers in plain sight. We set it up with you and show you what it's worth.
Questions
Before you ask.
What is included?
Ordering on your own branded website with pickup and delivery, rewards, marketing campaigns you approve, reporting, and integrations with your POS and kitchen printers. There are no paid add-ons for these.
How do I see what is working?
Your dashboard shows sales, guests, your top-selling items and the revenue each campaign earned.
Do I have to stop using DoorDash or Uber Eats?
No. They are good for finding new guests. HighTop is where you keep them.
Do I have to change my POS?
No. Orders go to your POS or a kitchen printer.
What does it cost?
Standard is $0 a month. Guests pay a 5% order fee and you pay the 2.7% card fee. Or we build custom pricing around your restaurant. Every fee shows up on your report.
Won't guests mind the order fee?
They see it clearly at checkout, like the service fee on a delivery app, and your menu prices do not change.
Is my guests' card data safe?
Card numbers are typed into fields hosted by our payment processor, NMI, and never reach HighTop's servers.
How long is setup?
We will give you a timeline in your demo.
Ready when you are
See what HighTop would earn you.
No sales pitch. A short demo. We'll show your ordering page with your name on it, the dashboard with real numbers, and the math on what you'd keep. Not a fit? We'll say so.